attended the 2019 BRITE technology conference yesterday at New York’s Columbia
are a few of the ideas presented that I thought were noteworthy:
Doing good is good business. The idea of “purpose” and creating a genuine social issue that is fully adopted by a company is more so at the forefront of corporate governance. I heard several speakers mention that it is not enough to only focus on ROI, rather it is and will be increasingly important to determine and enunciate a purpose for the direction of the company. There was a presentation by the AFLAC marketing team related to the roll out of their childhood cancer initiative and the creation of the AFLAC duck for child cancer patients – See https://aflacchildhoodcancer.org/.
Snaplications – An interesting use of social media to gain traction and buzz. In Australia McDonald’s used Snapchat to get future employees to submit short ten second presentations about themselves. The interactive use of Snapchat generated buzz and good will for the company.
Simplicity Pays – The idea of a logo and/or corporate idea being clean and simple. The presentation included statistics that indicated that a simple idea for how a company presents its identity and product creates increased value. Have a look at www.simplicitypays.com.
Gig Economy – An interesting discussion on the gig economy and defining a participant in the gig economy as a “1-person business”. That resonated with me when thinking about the SA as a commission agent who operates his/her “business” by increasing his/her social media feeds and identifying leads that result in sales and commissions paid in US dollars.
Amazon was mentioned numerous times. Interesting: Amazon will roll out in certain markets a delivery service for gasoline – which will use GPS and tracking to locate the vehicle based on the customer’s order via an App. Eventually, will also be able to make other deliveries at the same time (products, laundry etc.).