The US MRKT business model will establish a worldwide Sales Associate (SA) Network in which individuals, across the globe, will register to become a US MRKT SAs, and after that, will allow them to access products and services offered on the digital sales platform, through the US MRKT App. That access includes daily social media postings and promotions submitted by the Product Owner (PO) on a daily basis. It is these postings that will be shared by the SA network on their own social media feeds that will generate increased followers and eventually prospects who are interested in learning more about the product or service.
The SA Network will be able to aggregate the total number of SA followers (total number of SAs x total SA followers) and present the SA Network as an influencer network that generates prospects and leads, and therefore sales. This measurement will become crucial for future POs and can also be used for more targeted promotions (by country or region).