Using Hashtags on Instagram for Better Promotion

The use of hashtags (#) on social media will lead to more followers, more likes, and overall greater possibilities for dissemination of your message, meaning more people will have the possibility of viewing your posts related to products or services that the Sales Associate (SA) promote.  SAs are encouraged to understand how to use #s. In the future, US MRKT will provide information in the form of regularly scheduled tutorials for all SAs so that they optimize their ability to generate leads. Below is detailed information on the use of hashtags on IG.

• Increase Likes: IG users who are interested in a particular product or service will search for hashtags related to that product or service. By using IG hashtags with your content, you’ll be giving yourself a chance for other users to view that content and hopefully make contact with questions or comments and increase the possibilities of generating a lead from the interested person.
  
  
• Increase Followers: IG users who are interested in a specific product or service are always looking for more content that is related to it. Increasing the use of the IG hashtags is one of the best ways to gain a higher following on IG. Hashtags extend reach, enabling the content to have greater visibility and to be discovered by others. If someone sees the post via a hashtag that was included in the post, and if they find that your posting content is relevant to them, they’re likely to follow your IG account. The result being that the SA will start to increase followers who are interested in the product or service being promoted and increase the likelihood of getting a “like”, which might be the first step towards making contact with the interested person and converting that person into a lead, and eventually a sale.

The SA must seek to maximize his/her chances of reaching people who are interested in the US MRKT products and services. By using hashtags consistently in the SA’s IG feed (and other social media as well), that SA will increase the chances of reaching interested viewers of the posts, hopefully leading to an expression of interest and becoming a lead.