The use of hashtags (#) on social media will lead to more followers, more likes, and overall greater possibilities for dissemination of your message, meaning more people will have the possibility of viewing your posts related to products or services that the Sales Associate (SA) promote. SAs are encouraged to understand how to use #s. In the future, US MRKT will provide information in the form of regularly scheduled tutorials for all SAs so that they optimize their ability to generate leads. Below is detailed information on the use of hashtags on IG.
The SA must seek to maximize his/her chances of reaching people who are interested in the US MRKT products and services. By using hashtags consistently in the SA’s IG feed (and other social media as well), that SA will increase the chances of reaching interested viewers of the posts, hopefully leading to an expression of interest and becoming a lead.