We have focused quite a bit on the SA network as a foundational element of the US MRKT digital platform. Today, I want to discuss the relationship between US MRKT and the products and services that will be offered and promoted by the SA network and directly on the US MRKT platform. The US MRKT promotional matrix is divided into three sub-categories: Direct sales on the platform, US-based SAs, and non-US-based SAs.
As US MRKT evolves, we intend to focus on a very limited group of products or services with the following as our guide:
US MRKT will enter into a commission agreement that will specify the commission that US MRKT will earn per sale, and will set out the promotional efforts of each PO that defines the nature of that PO’s delivery of promotional material (social media postings for each of the mediums utilized such as FB, IG, Twitter, LinkedIn and the like), and SA training materials. The SA training materials include YouTube videos about the product or service, and scheduled training sessions via webinars or FB live.
Some POs will be able to offer incentives and promotional benefits to those SAs that are promoting their product or service in order to further animate or grow the SA network that is focusing on the product or service, which will become increasingly important as more products and services join the US MRKT platform.