The Sales Associate Profile (1)

US MRKT’s main goal is to establish the worldwide network of SAs, initially starting concurrently in the English-speaking world and in Latin America (in Spanish), and then expanding to others, and in other languages. US MRKT believes that adoption of US MRKT as a commercial platform will only reach equilibrium if the SA network is fully operational and functioning.  Therefore, US MRKT has as its primary goal to attract and retain a robust SA network. In this entry (and others to follow), I will try and set out examples of SA’s bios that I believe exemplify what the SA is or could be.

Juan is a recent architecture graduate from a university in Buenos Aires, Argentina. He is 24 and lives at home with his parents and 1 younger sister. He has a smartphone and is quite active on social media, mostly Facebook, but also Instagram.  He has some 350 friends/followers. He secured a job as a Drafting Clerk with a small architectural firm and earns USD $300 per week (I am not converting according to current USD to ARS exchange rate). He is unaware of how many times or for how long he is on social media but most of his interaction is done through his smartphone, not a laptop or desktop computer.

He recently read an article in a local newspaper (online) about www.usmrkt.com and went to the site and decided to apply to become a SA.  He was unsure but saw that it was free, fast and easy, so he decided to proceed.  He submitted the online form and received a message that his application had been received.  One day later, he received an email indicating that he had been accepted.  The email also provided instructions and information on how to download the App and set up his account (including links to instructional videos). The process literally took less than 3 minutes to set up. He then was able to review the different products and services offered through the US MRKT APP and decided he wanted to join a real estate project that sold houses in Florida. He read about the houses and saw that he could earn a commission for referring an interested person to US MRKT and if that person ended up buying a home, he could earn commission (in US dollars, not Argentine pesos) payable to him through PayPal or directly to his bank account. He saw that the homebuilder had several YouTube videos (including in Spanish) that he could watch and learn about the product. There were also multiple postings for Facebook, Twitter, Instagram, and WhatsApp that he could use himself.

After selecting the product that he wanted to focus on, he then received a welcome notice with instructions on how to set up his US MRKT-branded email, and social media accounts.  He immediately started to receive push notifications from the homebuilder with new content that he could use to start postings about the homes, through his new US MRKT-branded social media accounts. He immediately invited all his friends and followers and started posting every day. Within days, he started to see a slowly growing number of followers including people that he noticed were joining because of the content of the postings – including people who started to ask questions about the homes. Per US MRKT instructions, he managed to start to identify interested people and once he identified them, he entered their information into the US MRKT CRM, thereby creating his first leads. Eventually, after receiving several leads, one of them (who was visiting Miami) bought a home for USD $395,000. When the purchase was finalized, the homebuilder paid a commission of USD $11,850, of which Juan was entitled to receive USD $4,250. US MRKT wired that amount to him within 3 days.