Below is part of a blog that I found very useful. It provides examples of how to post and how not to post if you want to become an effective influencer and gently introduce a product. At US MRKT, we will offer our SAs training through webinars with samples postings, as often as possible, to help them become better social sellers and develop their “persona”. The goal being to attain micro influencer status (minimum 10,000 followers) and achieve the lead generation necessary to earn commissions based on sales.
This is from a blog (The Hilo Blog) about social selling and includes 2 postings (One is good, the other not good…), published on January 9, 2018.
How To Sell With Social Media
January 9, 2018
Don’t Sell; Storytell
It’s a common fallacy successful network marketers see all the time: Newer network marketers jumping in and posting the same promotional post three times a day. The content of the post is little more than emojis, grandiose speeches about how good the program or product is, and a call-to-action. As time goes on, more and more people unfollow them (or even unfriend them altogether), refusing to buy into the posts.
The network marketer becomes more and more frenzied, posting more and more often, worsening the problem. It’s an easy pit to fall in and an even harder hole to climb out of.
Best not to fall into the chasm in the first place!
So, what’s wrong with this approach? It doesn’t meet the target audience’s needs.
As mentioned previously, people who visit social media sites (regardless of specifics) do so because they want to socialize. They want to see what their friends are up to, what their sister had for lunch, what events people are attending, or maybe even what drama is keeping folks drilled in and interested today. Those stories stir their emotions, keep them feeling connected, and give them something they can relate to.
What they don’t want is hard sales.
Here’s the good news: You can capitalize on that desire for interaction and stories by re-framing the content you post. Instead of trying to hard sell with social media, tell a story. Talk to people – don’t sell them the product or service, tell them how it benefited you and how it changed your life.
Let’s break it down even further with two example posts.
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Okay – which one of those posts did you find more interesting? Most people will naturally gravitate to the second even though it doesn’t contain a shred of product info. That’s because it tells a story, and stories are inherently more engaging.
Even though post 2 doesn’t contain product info, it does achieve a very important goal: it talks to the reader as if they’re a friend, makes them curious about the potential solution, and closes by telling them to make contact. That contact is what you want – it’s a warm lead, and thus, is much more likely to progress to conversion later on.