In this post, I write about a particular SA promotional tendency. This is not just related to US MRKT, it is implicit in the limited scope of how people understand the vastness of the internet. Consider the idea behind the US MRKT sales associate network and how it intends to identify prospects for the roster of US MRKT products and services to achieve sales. In most cases, a SA identifies himself/herself as a national of country X, and as such will normally pursue prospects that he/she identifies with and can more easily communicate with. In other words, an Argentine will normally promote a product or service thinking of another Argentine as a potential buyer. The true limitation would be someone somewhere in the world who speaks the same language, or in the case of the Argentine SA, this means anyone in Latin America, Spain, or amongst the 40 million Spanish speaking individuals in the United States. There is no reason why this Argentine SA should not be posting or discussing the product or service with this larger pool of prospects in mind. There are approximately 420 million Spanish speakers in the world, while there are 44 million in Argentina.
#USmrkt “Our challenge will be to get our sales associates to communicate via their social media feeds to prospects all over the world. The normal tendency is to think that if you’re from Argentina, your target prospect is Argentine…that’s just wrong.” David Hart, CEO US MRKT.