At US MRKT, we intend to seek out and maximize use of Micro-Influencers in order to promote engagement with potential customers and increase the number of Sales Associates (SAs) that promote US MRKT products and services.
What is a Micro-Influencer? A Micro-Influencer is a person who is active on social media with less than 10,000 followers. They are able to more readily engage with potential customers and attract SAs to the US MRKT digital platform. Micro-Influencers can be distinguished from MACRO influencers that have many more followers. From an economic standpoint, the reduced costs associated with Micro-Influencers is a determining factor that impacts cost feasibility. Per the Influencer Marketing Hub, “Micro-Influencers may not have as many followers as the superstars, they usually have a very active relationship with their followers. They benefit from being small enough to still be able to keep things relatively personal. They often work in highly active and vocal niche groups, who regularly respond to posts on social media or blogs. These supporters are often very interested in what the Micro-Influencer has to say, and they take recommendations seriously. Micro-Influencers build up huge trust with their audiences.”