From late 2017, #Instagram started to allow its users to follow #hashtags. This means that any user can create a higher level of interaction with any hashtag (presumably of interest to them). The ability to follow a hashtag will increase the possibilities that your product or service will get noticed and followed. Of obvious importance to US MRKT is that its SA network now has a greater ability to disseminate their messaging and ability to generate more leads for the offered products or services. Essentially it means that you can discover more people, and vice-versa. The real key here is that if you use hashtags with good content, IG will reward you by having your feed appear in the home feed of people who are not yet following you – that added exposure will very likely increase your followers and ability for transmit your message/products to more potential customers.
To follow a hashtag, you need to go to the explore page, type in a subject hashtag that you like or are interested in (e.g. Florida houses) and then press the “follow” button to initiate that follow and become of follower of that hashtag. After the follow, you will start to see postings from people that you do not follow and thereby be able to interact (or follow) them and hopefully the same will happen to you (meaning your feed will appear on the home feed of others and they will follow you). The same applies to Insta-Stories of those hashtags.