Influencer Aggregation (IA) Part IV

Not to overstate the importance of what I have coined as “influencer aggregation” for US MRKT, but a full-fledged and vibrant Sales Associate (SA) network will act as a useful marketing tool for a Product Owner (PO).  Let me explain: Assume that US MRKT has thousands of SAs in the United States and many other countries and assume that US MRKT has a PO that seeks to promote its product using our digital platform and the SA network. US MRKT will be able to offer the PO a precise snapshot of how a promotion would occur, by demonstrating that amongst the SA network we have 10,000 SAs each with 5,000 plus followers (meaning exposure to 50M people). Further, we would be able to assert that these micro or nano-influencers generate higher levels of engagement individually than macro-influencers do, thereby making the US MRKT platform more effective than other promotional alternatives.