The ability to cross promote is crucial for any company that has limited resources for marketing. I am going to guess that this includes most if not all companies. The idea is to identify non-competing companies or products/services that have similar goals and customers with closely matching needs. The following is a clear explanation from Hackernoon.com written by by Roman Wiligut.
The most important element of cross-promotion is the choice of a partner since the success and effectiveness of the campaign depends on the right choice of a partner. When choosing a partner, you must be guided by several criteria:
SPA. The target audiences are women/girls. And young people who buy gifts for girls/women in the form of certificates.
Who has the same audience, but at the same time it is not a SPA?
Flower delivery. Absolutely the same audience.
Then you need to find them and analyze their community:
What to do next?
Once you have decided with your potential partners, you need to contact them and offer to hold a joint competition.
We make the most simple conditions, both for partners and for the audience.
Three small details:
Then we should place a contest in our groups and ask the partner to do the same.
After the end of the competition summarize the statistics.
Pro Tip: You can create multiple cross-promotions.
Advantages of cross-promotion: