A Global Digital Platform, For Locals

Welcome Back! New Year 2019 – “A GLOBAL DIGITAL PLATFORM, FOR LOCALS”

Here’s to a great 2019, and the imminent launch of the US MRKT App.

While the app development is ongoing, I would like to go back and emphasize certain elements of the scope of the Sales Associate (SA) role in the overall US MRKT platform. 

Consider the SA role within the context of what is emerging as a defining ethos for US MRKT: “a global digital platform, for locals”.

The SA is a person with a smartphone whose natural tendency will be to expand his/her social media following/contacts within his/her geographic territory – either by country, city, or region. This might not always be the case but should be considered generally as the norm. Given this, the SA will want to promote products or services that are 1) interesting to people nearby, 2) priced appropriately, and 3) that can be delivered in a timely and secure manner.

1. Interesting to people nearby – By this, I mean that a SA will want to promote a product or service that will produce a positive reaction and elicit interest (from existing contacts and that will generate new contacts and leads). The SA will gravitate to products or services that are appealing and make sense to people form his/her country or region. 
2. Priced appropriately – The SA should seek out and promote those products or services that are priced according to the perceived economic power of the SA’s follows/contacts or prospective followers/contacts. At the same time, the SA should consider experimenting with new products or services in order to ascertain if there is receptivity or interest.
3. Delivered in a timely and secure manner – This is important for physical products that are to be delivered to the customer.  Many products (US-based) may not be available for delivery outside the United States. The product description will indicate clearly if this is the case and if so, the SA should consider this. 

This leads me to the following: Any SA (regardless of where they are in the world), should consider using their social media network to sell products directly to US-based or international customers, meaning they should not limit themselves to promoting to others in their country or region. In fact, the SA can easily do both and expand his/her following internationally. This will increase the SA’s online presence and perceived level of expertise. US MRKT will provide ongoing training that will assist those SAs that are willing to make that extra effort.